FloorCon 2022 Agenda

Join us for an incredible 4 days of education, networking, and one of a kind trade show experience including our 1st FloorCon Charity Golf Tournament.

Ready to reserve your spot at FloorCon 2022?

Day 1 Monday, November 14, 2022
Registration Open
1:00 - 4:00 PM
Product Strategies and Installation Excellence: Hands-on with your suppliers
Meet with the companies who are leading flooring design, product innovation, and installation excellence.
  • AHF
  • Ardex Americas
  • Bella
  • Bona
  • Flooring Software Owner's Workshop (Formerly RollMaster)
4:00 - 4:30 PM
Welcome Reception
Join us to kick-off FloorCon 2022.
4:30 - 7:30 PM
Early Access to Tradeshow, Happy Hour & Appetizers
7:30 PM
End of Day 1
Enjoy dinner and we'll see you tomorrow!
Day 2 Tuesday, November 15, 2022
7:30 -8:30 AM
Registration Open & Breakfast Bites
8:30 - 8:40 AM
Welcome Address: The Independent Flooring Retailer Revolution
8:40 - 9:30 AM
Take The Power Back: The Path For Flooring Retailers To Become the Disruptor
Speaker: Todd Saunders, CEO (Broadlume)
9:30 - 10:30 AM
What Every Retailer Can Learn From Michel Vermette's time as CEO of Armstrong Flooring
Speaker: Michel Vermette
10:30 - 11 AM
11 - 11:45 AM
Putting Their Money Where There Mouth Is: Meet The Executives Who Are Going All In On Independent Retailers
A Panel Discussion With Flooring Industry Executives:
  • Speaker 1: Ray Mancini, Board of Directors, Chairman (JJ Haines)
  • Speaker 2: T.M. Nuckols, President (The Dixie Group)
  • Speaker 3: Chad Stark, CEO (Stark Carpet)
  • Speaker 4: Scott Humphrey, CEO (WFCA)
  • Speaker 5: Matt Saltzman, CEO (Louisville Tile)

Moderator: John Weller, CIO (Broadlume)
11:45 - 12:45 PM
Changing The Game: Radically Simplifying Your Business To Scale
How I Did It: A Panel Discussion With Retailers Who've Scaled At All Revenue Levels
Speaker: Brian Elias

With a panel discussion with retailers at all revenue levels:
  • $1-10M | Buddy Mitchell (Simply Floors)
  • $11-30M | Brian Elias (Refloor)
  • $31 - 190M | Jason Goldberg (America's Floor Source)

Moderator: Dan Pratt, CRO (Broadlume)
12:45 - 1:45 PM
Lunch Break
Optional Lunch & Learn. A training & deep-dive into our CRM (Retail Lead Management)
1:45 - 2:30 PM
Built To Sell: The 5 Simple Steps To Selling Your Business Now...Or In The Next 10 Years
Speaker: Nick Bock (31st Street Capital)
2:30 - 3:30 PM
Your Unfair Advantage: Beat The Box Stores & Crush Your Competition
  • Todd Saunders, CEO (Broadlume)
  • Neil Daley, VP of Merchandising (Broadlume)
3:30 - 7 PM
Welcome Reception, Trade Show, Onboarding, and Training Opportunities
Featuring appointments, small-bites & open bar
Day 3 Wednesday, November 16, 2022
7:30 -8:30 AM
Breakfast Bites
8:30 - 8:50 AM
Day 2 Recap
Jeffrey Bieber, VP of Marketing (Broadlume)
8:50 - 9 AM
Keynote Speaker Intro
9 -10 AM
Don't Get Commoditized: Leveraging Technology To Your Advantage
*No Politics Will Be Discussed*

Keynote Speaker: Andrew Yang
10 - 10:45 AM
From West Point to the NFL: Make Hard Decisions To Reach Your Full Potential Speaker: Caleb Campbell
Speaker: Caleb Campbell

Join USA Army Lieutenant, West Point & NFL alum Caleb Campbell as he teaches his proven, step-by-step process to change your approach and mindset to be the best leader for your team, and your business

Click Here To Learn About Caleb Campbell
10:45 - 11:15 AM
11:15 - 12:00 PM
The Flooring Influencers Who Are Dominating Social Media: The Basics To Building Your Brand
  • Brek Goin (CEO & Founder of Hammr, 238k followers & host of BredToBuild podcast)
  • Schannon Violet (aka ThatTileChick - a flooring industry influencer and installer with 500k followers)
  • Shannon Vogel (Retailer Brand Builder)
  • Jerry Levinson (Flooring Industry Influencer/Community Thought Leader)
  • Sam Kaufman (Flooring Retailer & Forbes Business Council)

Moderator: Jeffrey Bieber, VP of Marketing (Broadlume)
12 - 1:15 PM
Lunch Break
Optional Lunch & Learn: A training & deep-dive into our Flooring Software (RollMaster)
1:15 - 2:00 PM
Embracing Adversity while Standing Up For Your Company's Employees, Customers and Mission
A live recording of the Flooring POD: Unfiltered w/ a Shocking Suprise Announcement

  • The Preacher aka John Weller (CIO at Broadlume)
  • The Dealer aka Jason Goldberg (Owner of America's Floor Source)
  • The Outsider aka Todd Saunders (CEO at Broadlume)

Catchup on the Flooring POD Here
2:00 - 2:45 PM
It Doesn't Have To Suck: How To Reinvent, Revitalize & Revolutionize Your Retail Flooring Business
Finding New Paths To Grow Your Business

  • Deby Winter (Carpet & Tile Warehouse) | The Switch to Material Only (Cash & Carry)
  • Theril Williams (Floors To Go Texas) | Rebuilding Your Business at Any Age
  • Dean Howell (Moda Floors & Interiors) | Make Your Showroom & Story Standout

Moderator: Neil Daley, VP of Merchandising (Broadlume)
2:45 - 3:30 PM
How Lead Management Took Our Business From $1 to $10M
How To Run The Most Efficient Flooring Store: Process, Procedures & Doing The Work

Speaker: Karyn Mitchell, COO & Integrator (Simply Floors)
3:30 - 3:45 PM
3:45 - 4:10 PM
Moving The Industry Forward:
A panel discussion with 3 important organizations that are driving the industry forward

  • Rachel Berlin (Precision Floors) | Women of the Flooring Industry
  • Susan Weller (Flooring Careers) | Building Hiring Practices & Store Culture
  • Additional speaker coming soon!

Moderator: Jenna Bloom, Associate Director of Strategic Partnerships (Broadlume)
4:30 - 6:30 PM
Networking, Onboarding, and Hands-On Training Opportunities
Featuring appointments, small-bites & open bar
7:00 - 10 PM
End of Show Party
Dress to impress! Join us as we close out FloorCon 2022 in style with an outdoor party in the desert. Attendees can expect a plated dinner, a live band, and a few special surprises.
Day 4 Thursday, November 17, 2022
Charity Golf Tournament
Fores, not floors! Join Broadlume’s first ever Charity Golf Tournament on the same course where Phil Mickelson made history and won the PGA Tucson Open. Enjoy 18 holes of fun and friends on this gorgeous golf course designed by the legendary Arnold Palmer.
Additional fee will apply.