FloorCon 2022 Agenda

10:00 AM

Registration Open

1:00 - 2:00 PM

Meet with the companies who are leading flooring design, product innovation, and installation excellence.

• No Session in Tucson A
• No Session in Tucson B
• Revolution Mills in Tucson C
• Nourison in Tucson D
• Measure Square in Tucson E

2:00 - 3:00 PM

Meet with the companies who are leading flooring design, product innovation, and installation excellence.

• Ardex Americas in Tucson A
• Stairtek in Tucson B
• Bella Flooring Group in Tucson C
• HF Design in Tucson D
• Measure Square in Tucson E

3:00 - 4:00 PM

Meet with the companies who are leading flooring design, product innovation, and installation excellence.

• AHF Products in Tucson A
• Bona in Tucson B
• Hallmark in Tucson C
• The Dixie Group in Tucson D
• Measure Square in Tucson E

4:00 - 4:30 PM

Welcome Reception

Join us to kick-off FloorCon 2022.

4:30 - 7:30 PM

Tradeshow Kick-Off, Happy Hour & Appetizers

7:30 PM

End of Tradeshow

Enjoy dinner and we'll see you tomorrow!

7:45 - 9:30 PM

FloorCon After-Dark (VIP Reception)

7:30 -8:30 AM

Registration Open & Breakfast Bites

8:30 - 9:20 AM

Take The Power Back: The Path For Flooring Retailers To Become the Disruptor

Speaker: Todd Saunders, CEO (Broadlume)

9:20 - 9:30 AM

Juvenile Diabetes Research Foundation (JDRF) Overview

Speaker: Tara Ploeger

9:30 - 10:20 AM

What Every Retailer Can Learn From Michel Vermette's time as CEO of Armstrong Flooring

Speaker: Michel Vermette

10:20 - 10:30 AM

Legacy Driven, Innovation Focused: The Future of Armstrong

Speaker: Steve Staikos, General Sales Manager - National Strategic Accounts (AHF)

10:30 - 10:45 AM

Break

10:45 - 11:45 AM

Putting Their Money Where Their Mouth Is: Meet The Executives Who Are Going All In On Independent Retailers

A Panel Discussion With Flooring Industry Executives:

• Speaker 1: Ray Mancini, Board of Directors, Chairman (JJ Haines)
• Speaker 2: T.M. Nuckols, President (The Dixie Group)
• Speaker 3: Chad Stark, CEO (Stark Carpet)
• Speaker 4: Scott Humphrey, CEO (WFCA)
• Speaker 5: Matt Saltzman, CEO (Louisville Tile)

Moderator: John Weller, CIO (Broadlume)

11:45 - 12:45 PM

Changing The Game: Radically Simplifying Your Business To Scale

How I Did It: A Panel Discussion With Retailers Who've Scaled At All Revenue Levels
Speaker: Brian Elias

With a panel discussion with retailers at all revenue levels:

• $1-10M | Buddy Mitchell (Simply Floors)
• $11-30M | Brian Elias (Refloor)
• $31 - 190M | Jason Goldberg (America's Floor Source)

Moderator: Dan Pratt, CRO (Broadlume)

12:45 - 1:45 PM

Lunch Break

Optional Lunch & Learn: A training & deep-dive into our Flooring Software (RollMaster)

1:45 - 2:30 PM

Built To Sell: The 5 Simple Steps To Selling Your Business Now...Or In The Next 10 Years

Speaker: Nick Bock (31st Street Capital)

2:30 - 3:30 PM

Your Unfair Advantage: Beat The Box Stores & Crush Your Competition

Speakers:

• Todd Saunders, CEO (Broadlume)
• Neil Daley, VP of Merchandising (Broadlume)

3:30 - 7 PM

Trade Show, Onboarding, and Training Opportunities

Featuring appointments, small-bites & open bar

7:30 -8:45 AM

Breakfast Bites

8:45 - 9:00 AM

Day 2 Recap

Jeffrey Bieber, VP of Marketing (Broadlume)

9 -10 AM

Don't Get Commoditized: Leveraging Technology To Your Advantage

*No Politics Will Be Discussed*

Keynote Speaker: Andrew Yang

10 - 10:45 AM

From West Point to the NFL: Make Hard Decisions To Reach Your Full Potential Speaker: Caleb Campbell

Speaker: Caleb Campbell

Join USA Army Lieutenant, West Point & NFL alum Caleb Campbell as he teaches his proven, step-by-step process to change your approach and mindset to be the best leader for your team, and your business

Click Here To Learn About Caleb Campbell

11:30-11:45 AM

Break

11:45 - 12:30 PM

How Lead Management Took Our Business From $1 to $10M

How To Run The Most Efficient Flooring Store: Process, Procedures & Doing The Work

Speaker: Karyn Mitchell, COO & Integrator (Simply Floors)

12:30-1:15 PM

Lunch Break

Optional Lunch & Learn. A training & deep-dive into our CRM (Retail Lead Management) located in the Arizona Ballroom!

1:15 - 2:00 PM

State of the Industry and the Retailer Revolution

A live recording of the Flooring POD: Unfiltered w/ a Shocking Surprise Announcement

Speakers:

• The Preacher aka John Weller (CIO at Broadlume)
• The Dealer aka Jason Goldberg (Owner of America's Floor Source)
• The Outsider aka Todd Saunders (CEO at Broadlume)

Catchup on the Flooring POD Here

2:00 - 2:45 PM

It Doesn't Have To Suck: How To Reinvent, Revitalize & Revolutionize Your Retail Flooring Business

Finding New Paths To Grow Your Business

Topics:

• Deby Winter (Carpet & Tile Warehouse) | The Switch to Material Only (Cash & Carry)
• Theril Williams (Floors To Go Texas) | Rebuilding Your Business at Any Age
• Dean Howell (Moda Floors & Interiors) | Make Your Showroom & Story Standout

Moderator: Neil Daley, VP of Merchandising (Broadlume)

2:45 - 3:30 PM

The Flooring Influencers Who Are Dominating Social Media: The Basics To Building Your Brand

Speakers:

• Brek Goin (CEO & Founder of Hammr, 238k followers & host of BredToBuild podcast)
• Schannon Violet (aka ThatTileChick - a flooring industry influencer and installer with 500k followers)
• Shannon Vogel (Retailer Brand Builder)
• Jerry Levinson (Flooring Industry Influencer/Community Thought Leader)
• Sam Kaufman (Flooring Retailer & Forbes Business Council)

Moderator: Jeffrey Bieber, VP of Marketing (Broadlume)

3:30 - 3:45 PM

Break

3:45 - 4:10 PM

Hiring and Building a Company Culture in a Challenging Economy

A panel discussion with 2 important organizations that are driving the industry forward

Speakers:

• Rachel Berlin (Precision Floors) | Women Of The Flooring Business
• Susan Weller (Flooring Careers) | Building Hiring Practices & Store Culture

Moderator: Jenna Bloom, Associate Director of Strategic Partnerships (Broadlume)

4:10 - 4:30 PM

Closing Remarks

4:30 - 6:30 PM

Networking, Onboarding, and Hands-On Training Opportunities

Featuring appointments, small-bites & open bar

5:00-5:45 PM

Women Of The Flooring Business Networking Event

Join the Women Of The Flooring Business team in Tucson Salons C-D for champagne, wine, and charcuterie.

7:00 - 10 PM

End of Show Party

Dress to impress! Join us as we close out FloorCon 2022 in style with an indoor party in the desert. Attendees can expect a plated dinner, a live band, and a few special surprises.

TBD AM

Charity Golf Tournament

Fores, not floors! Join Broadlume’s first ever Charity Golf Tournament on the same course where Phil Mickelson made history and won the PGA Tucson Open. Enjoy 18 holes of fun and friends on this gorgeous golf course designed by the legendary Arnold Palmer.
Additional fee will apply.